October 2010
33 posts
Stagnerer Facebook i Norge? →
Nye tall fra TNS Gallups InterBuss for tredje kvartal viser at veksten i bruk av Facebook stagnerer. 62 prosent av de som er på nett bruker nå Facebook ukentlig. Det er første gang på tre år at Facebook ikke vokser. Den daglig bruken blant hele befolkningen er på 42 prosent, som er en tilbakegang på to prosentpoeng fra andre kvartal. Det er nå færre som bruker nettstedet flere ganger om dagen.
Amazon To Allow Sharing of Kindle Content →
Amazon will add a neat new feature to its Kindle e-book program later this year, designed to let you loan Kindle e-books to your friends, either via Kindle devices or the Kindle app for the iPhone, iPad, Android, etc.
…”Each book can be lent once for a loan period of 14-days and the lender cannot read the book during the loan period,” Amazon explains.
And perhaps more importantly, publishers...
The Socialisation of Brands
View more presentations from Olivier.mermet.
Universal McCann’s Wave 5 of their yearly social media tracker survey.
Groupon Merchants Can Now Create Their Own Deals →
Groupon has released a Merchant Center for Groupon Stores, its recently uncovered self-service platform that businesses can use to set up virtual store fronts to promote and run their own deals.
The Merchant Center packs a host of information on the new product offering and appears to be open for business — interested parties can now sign up to set up their own Groupon Store and create deals.
Instrument Your Mobile Apps →
I think this is only the beginning. If you follow the trends out a few years, it could well be that mobile usage of many internet apps will surpass web usage. This is already the case with apps like Foursquare and Instagram. But think about apps like Facebook, Twitter, Tumblr, and Yelp. I can see all of these services having more usage on mobile than web in the not too distant future.
- Fred...
When Are Facebook Users Most Active? →
The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
The biggest spike occurs at 3:00 p.m. ET on weekdays.
Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
Fans are less active on Sunday compared to all other days of the week.
WatchBabies, Buns, and Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling.
- Michael Monello (Campfire) at Power To The Pixel
Spotify reveals €30m payout to rightsholders in... →
It includes the unambiguous statement that in Sweden, both Sony and UMG are making more money from Spotify than from any other retailer – online or offline.
“Spotify is on track to become the largest single partner we have,” said Sony Music Sweden’s director of digital sales Jacob Herbst (translated quotes).
“Looking at the past few months, it is the most revenues for artists and record...
How Yammer Won Over 80% of the Fortune 500 →
“The biggest driver to growth so far has been our freemium distribution model and the ‘democratization of software’ aspect that it brings,” explains Sacks.
In fact, it’s this bait-them-with-basic strategy that Sacks attributes to Yammer’s success. “Any employee in a company can come to our website and sign up for Yammer, thus creating a Yammer network for his/her company. That is how we have...
Social Gaming for Health →
HopeLab’s latest social gaming project, Zamzee, aims to tackle childhood obesity through an online rewards system powered by physical activity and recorded through an activity meter.
Amazon Web Services Offers Free Cloud Access
Starting on November 1, new AWS users will be able to take advantage of the following services for a year for free:
“750 hours of Amazon EC2 Linux Micro Instance usage (613 MB of memory and 32-bit and 64-bit platform support) – enough hours to run continuously each month”
“750 hours of an Elastic Load Balancer plus 15 GB data processing”
“10 GB of Amazon Elastic Block Storage,...
“Local is the most important signal to emerge in the database of intentions since...”
– Mayer to Location: Big. || John Battelle
Integration is the New Killer App →
However, the real power of an elegantly thought out application comes when two or more application providers find ways through APIs to get their applications to work in tandem.
This is classic multiplication at work here. When one app with a fan base can start working seamlessly with another app with a fan base, all the fans win and the organizations grow exponentially through cross pollination...
“Simply put, keyword research is any research that helps you better understand...”
– Does Your Website Speak the Same Language as Your Customer? || Open Forum
Twitter Crushing Facebook's Click-Through Rate:... →
Twitter has become the most effective tool for click-throughs. Twitter yielded a whopping average of 19.04 clicks, whereas Facebook only produced 2.87 clicks
Fast Company
Apple's iPad is good for Amazon's Kindle, which... →
Turns out the iPad has actually helped Amazon. Not only are sales of the Kindle device expected to grow 140% this year to nearly 5 million units from 2009, but digital book sales via the Kindle store are on track to grow 195% to $701 million in 2010, according to Cowen and Co., which released a report Monday on the digital book market.
- LA Times
Bing Gets More Social With Facebook →
…today we announced a significant expansion of our partnership with Facebook, where Bing will provide much more personalized experiences to you by allowing you to bring your Facebook friends into your search experience
Short Attention Spans for Web Videos →
19,4% skrur av en online video innen de ti første sekundene.
44,1% har skrudd av videoen i løpet av de første 60 sekundene.
“Even though millions of us are now content producers in some form or another,...”
– The Rise of the Corporate Transmedia Storyteller || Steve Rubel
“For the past 15 years, we have been developing a theory of strategy, known as...”
– W. Chan Kim and Renée Mauborgne || Harvard Business Review
IDEO: Why Would You Trade Away Your Online... →
Gap on Disastrous New Logo: "We're Open to Other... →
Converse - Rubber Tracks →
Converse opens a community-based recording studio in Brooklyn.
Evan Williams on Decentralized Social Networks →
“People have been talking about recreating Twitter as a set of standards and protocols pretty much since we launched and started getting popular. In fact these standards and protocols exist and Twitter is so open that people can just make Twitter work with a more open and federated network.
“So far that hasn’t taken off, I believe because it hasn’t provided as good a user...
Facebook's New Groups, Dashboards, and Downloads... →
Geolocation Services: Find a Smartphone, Find a... →
Mark West used Foursquare to entice customers with a sweet offer. Mr. West opened Monique’s Chocolates, a chocolate shop in Palo Alto, Calif., in January. Like many small businesses, the shop serves a narrow demographic — chocolate lovers who live within a few miles — and reaching its target audience is tricky.
At first, Mr. West tried print advertising, but was disappointed by the return on...
“Tablet and e-reader owners between 18 and 64 years old reported spending 50%...”
– LA Times Technology
The Value of a Liker on Facebook →
The average “liker” has 2.4x the amount of friends than that of a typical Facebook user.
they click on 5.3x more links to external sites than the typical Facebook user.
we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old
Many publishers are reporting increases in traffic since adding social...
