September 2010
38 posts
Twitter Followers Are More Valuable Than Facebook... →
Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.
- Social Media Optimization
Brand Is Culture, Culture Is Brand →
Even the most creative business leaders I know recognize that success is not just about marketing differently from other companies: more daring ads, more new products, more aggressive use of Twitter and Facebook. It is also, and perhaps more important, about caring more than other companies — about customers, about colleagues, about how the organization conducts itself in a world with endless...
Mobile phone ranked most used electronic device →
Forrester Research’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.
Fifty-eight percent said the second-most-widely-used device is their desktop PC and 56 percent said printers are the third-most-used device. The report also makes clear the generation gap in technology...
More than half of web users will read blogs this... →
“Trends in blog reading are expected to maintain an upward course as blogs continue to gain influence in the mainstream media,” said Paul Verna, eMarketer senior analyst and author of the new report “The Blogosphere: Colliding with Social and Mainstream Media.” “But there is a caveat to this forecast: Over time, blogs will continue to become indistinguishable from other media channels.”
Blog...
Consumers Force Retailers to Adopt Social Strategy →
According to August 2010 data from Aberdeen Group, more than half of retailers felt they had been pushed into using social media because more consumers were using it as a primary shopping vehicle. The second-largest pressure causing them to adopt social media marketing was increased use by the competition.
WatchEric Smith @ Tech Crunch Disrupt
FACEBOOK PHONES AND THE RACE TO BUILD WALLED... →
Welcome to the Decade of Games →
The frameworks that we’ll use to share socially are built, defined and controlled. Construction on the social layer ended with the launch of Facebook’s Open Graph protocols over the last several months. All the interesting social stuff that will occur over the next decade (and there’ll be lots, I’m sure), will exist within this predefined framework built and controlled by...
The Socialization of Products & Services →
Trust, transparency and authenticity are of course tenets of communication that we have been discussing since “social media” arrived at the marcom gates, but what we are looking at in the context of now — the real-time experience — are means by which these things areactionable and of real value, and ultimately, benefactors of good.
- Gunther Sonnenfeld
Details Of The Google Social Layer Emerge →
Rethinking the Publishing Company →
Information Technology as Part of the Golden... →
“There is value in social aggregation but not huge value. Not “this is how...”
– Social Layers and Social Intention via AVC
In the UK, 24% of iPad owners say it’s their... →
In the UK, a survey by copywriting firm Cooper Murphy Webb found that iPad owners had taken to the device in a big way, also for entertainment purposes. More than two in five said they used the tablet at least 10 hours weekly, and almost a quarter said it had become their primary entertainment device, ahead of TV and trailing PCs by just 9 percentage points.
Why Twitter's t.co is a game changer →
The t.co URL shortener — similar to those from bit.ly, awe.sm, and tinyURL — might seem like a relatively small addition to the company’s offering. But it’s a massive power shift in the world of analytics because now Twitter can measure engagement wherever it happens, across any browser or app. And unlike other URL shorteners, Twitter can force everyone to use their service...
“The iPhone was not just a simpler Windows Mobile phone. It was so much simpler...”
– Simplicity: When a Change in Degree Becomes a Change in Kind
New formula shows who's really top of the tweeters →
The most influential Twitter feeds don’t necessarily have the most followers. That’s the insight given by a new technique for ranking twitterers, which has been used to create a chart of the top 100 news-media Twitter feeds.
Imagining Connected Devices, Homes, And... →
“You would never want to buy a computer without an internet browser these days,”...”
– Google TV Revealed: One Screen to Rule Them All | Epicenter | Wired.com
What the Arcade Fire’s Wilderness Downtown... →
1. Make it well. 2. Make it local. 3. Make it personal. 4. Make it together. 5. Make it shareable. 6. Make it and remake it.
What the Arcade Fire’s Wilderness Downtown Experiment Can Teach Journalism || Josh Stearns
Twitter: 300,000 apps, but none of them matter →
Twitter CEO Ev Williams posted a blog entry Thursday with an update on the microblogging service’s usage, which continues to grow sharply. More interesting than the numbers, though, was the message written between the lines: Twitter now has 145 million monthly users, and for the marketers who want to reach them, Twitter is the only way to go.
via Social Beat
YouTube Deal Turns Copyright Videos Into Revenue →
In the past, Lions Gate, which owns the rights to the “Mad Men” clip, might have requested that TomR35’s version be taken down. But it has decided to leave clips like this up, and in return, YouTube runs ads with the video and splits the revenue with Lions Gate.
Remarkably, more than one-third of the two billion views of YouTube videos with ads each week are like TomR35’s “Mad Men” clip —...
Foursquare building self-serve tool for brand... →
The current process for getting a branded page requires submitting an application to foursquare, who then must approve and manually create each one. The new tool will allow any brand to begin offering tips to foursquare users.
- AboutFoursquare
Amazon Now Connects to Facebook, Suggests Gifts... →
“Improve your Amazon shopping experience by tapping into your Facebook network,” encourages Amazon, inviting users to share and discover recommended products from their Facebook friends. Users will also be able to keep track of upcoming birthdays and see suggested items to buy as gifts based on their Friends’ interests on a new “Amazon Facebook Page.”
“Online video creators, advertisers and producers have an unhealthy fascination...”
– Screw Viral Videos. You Heard Me. Pass It On || Wired
Urban Outfitters Makes Facebook Likes Featured... →
Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”