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“The biggest driver to growth so far has been our freemium distribution model and the ‘democratization of software’ aspect that it brings,” explains Sacks.
In fact, it’s this bait-them-with-basic strategy that Sacks attributes to Yammer’s success. “Any employee in a company can come to our website and sign up for Yammer, thus creating a Yammer network for his/her company. That is how we have gotten into 90,000+ companies and organizations in just over 2 years,” he says.
